Esporta
Redesign of Esporta branding, visual design, and information architecture to increase % content engagement and CSAT.
How might we elevate the Esporta Premium Fitness Club to increase the % of user engagement and overall customer satisfaction?
Specific Goals
Reorganize the IA of homepage, classes, and trainer pages on mobile platform
Refine the visual storytelling of the Esporta brand in all its platforms
Explore a Smart Watch extension
Projected Key Metrics
Customer Satisfaction (CSAT)
Net Promoter Score (NPS)
Try the Prototype
Addressing User Concerns
Esporta currently holds a 2.5 rating in the App Store
Problem 1 :
Users feel the page layout could be improved to fit their needs.
Problem 2 :
Users feel inconvenienced not having the option for a quicker check-in process than mobile.
Problem 3 :
Users feel disconnected from the UI design and visual storytelling
Overview of My Solutions
Exploring Brand Identity of Esporta
A value-priced fitness concept by rebranding a number of LA Fitness locations as Esporta.
The Esporta Fitness brand grew rapidly, but by 2023, Fitness International began to aggressively wind down the brand.
Esporta is branded as a “Premium Fitness Club”
