Kadet Wallet
Increased CSAT KPI by 74% after iterating on the Onboarding flow’s content and design. Established branding, content guidelines, and design system for Kadet Wallet extension.
How might we create clarity about the web3 crypto market while fulfilling the needs of a beginner friendly crypto-wallet?
Specific Goals
Increase user's web3 comprehension retention in Onboarding Flow
Increase user overall satisfaction regarding functionality of Kadet Wallet product and website
Key Metrics
Customer Satisfaction (CSAT)
Survey on participant's comprehension retention about Onboarding flow's content about web3
Why do users need additional clarity on web3 products?
Web2 vs Web3 Accounts
Web2 account creation is our base knowledge on how accounts are created
Web3 accounts utilize Secret Recovery Phrases to recover accounts
Web3 accounts are decentralized which means the user owns all their data and digital assets
Web3 Complexity
Different web3 chains host different cryptocurrencies and mine at different rates
Cryptocurrency values fluctuate with the market and each one is valued differently
Third party intermediaries are sometimes required to transfer cryptocurrencies around
What issues arose when creating an account and onboarding for Kadet Wallet? How did I address them?
What were the usability testing results?
Kadet Wallet's Design System & Branding
Case Study Retrospective
Areas of Success
Improved User Satisfaction
Increased CSAT KPI by 74% after iterating on the web3 extension's Onboarding flow’s content. Improved visual design and information architecture of Kadet Wallet's website homepage.
Refined Kadet Wallet's Identity
Established branding, content guidelines, and design system for a cohesive identity for Kadet Wallet in all of its forms.
Areas to Improve
Burnout
Burdened with doing all UX Writing artifacts and iterations due to absent team members. Communicating this earlier on would have made the experience more positive.
More Quantifiable Data Points
During usability testing utilizing more question and scales with quantifiable data to reference when making insights about the products. Using KPIs and OKRs in addition to qualitative data.
